Yes, you heard it right. It happened unfortunately, and now many reports have been filed by the prospective users (website owners and marketers) for the issue related to Google Analytics 4 or GA4 that is missing partial data.
What Is GA4 That Reporting Is Getting Delayed?
Google Analytics 4 (GA4) replaced Universal Analytics (UA), the next generation of Google's web and app analytics platform. By tracking your customers' journeys with enhanced metrics, this update to the Google Analytics platform seeks to give you a better understanding of how they use your websites and apps. Additionally, it offers a more user-friendly platform that makes more valuable data easily accessible to help you make critical business decisions.
Who Should Pay Attention To GA4 That Is Missing Partial Data?
Anyone who has a website without any analytics solution is starting a new website or is already using Universal Analytics. It's likely that your site is in UA if you're not sure if it's in GA4 or UA. Any website using Google's UA will have to switch if it wants to continue gathering and tracking data, as Google intends to shut it down in 2022.
What Are The Advanced Features Of GA4 Of Which Reporting Is Getting Delayed?
Building upon and sometimes replacing the features of its predecessor, Universal Analytics, Google Analytics 4 offers new core functionality. To make the most of this functionality, as with any business tool, it's critical that you comprehend it completely. With GA4's updated features, digital marketers can gain a deeper understanding of their target audience. Built on state-of-the-art technologies, these new analytics tools offer more relevant and valuable information while also making it simpler to respect user privacy and adhere to data regulations.
Running Situation OF GA4 That Is Missing Partial Data
- Several users have reported data delays.
- Standard reporting tables are impacted by the problem.
- Not every GA4 profile is affected.
- The investigation is still in progress.
Unchanged Aspects
- Detailed reports using the Explore module
- Exports from Big Query
- Data collection in real time
Google’s Response?
For several days, Google remained silent about the matter, offering neither a response nor any remarks. Nevertheless, their response, which reads, "We're looking into reports of an issue with Google Analytics," is finally visible on the Google dashboard. We'll give you more details soon. The creation of standard reporting tables is impacted by a problem. BigQuery exports and granular reports (available through the explore module) remain unaffected. The reporting tables are currently being restored.
Conclusion
At last, crucial aspects related to GA4 that is missing partial data have been getting noticed. Now, Google's statement attests to their awareness of the problem and their efforts to restore the reporting tables. Still, the resolution time is not available publicly.
